About Us
Brand Story
De SOI is a Vietnamese perfume brand that embraces a modern approach to fragrance, meticulous quality, and pricing that is accessible to Vietnamese consumers.
De SOI combines inspiration from the art of French perfumery with an understanding of Vietnamese lifestyles, climate, and usage needs to create fragrances that are easy to wear while still expressing a distinctive character. Each product is researched and refined together with an experienced R&D team.
De SOI products are developed through a rigorous quality control process, from ingredient selection and formula testing to the completion of the finished product.
De SOI was founded with the desire to create fragrances that fit modern life — sophisticated enough to leave an impression, easy enough to wear every day, and distinctive enough to become part of each person's personal style.
De SOI does not chase short-lived trends. Instead, we choose to build trust through product quality, authenticity, and respect for our customers.
In-House Manufacturing Facility
De SOI proactively develops and manufactures its products, creating a solid supply foundation for its distribution network.
Directly Imported Perfumes from France
Perfumes imported directly from France are a distinctive advantage in De SOI's product portfolio and brand story.
Experienced R&D Team
Our research and development team creates fragrances with clear concepts and direction, making it easier for customers to find scents that suit them.
Vision
De SOI aims to become a Vietnamese fragrance brand with international-quality standards, trusted by customers who appreciate sophistication, individuality, and distinction.
Beyond perfumes, De SOI aspires to develop into a fragrance ecosystem for both personal use and living spaces.
Mission
De SOI is committed to creating carefully researched fragrance products, selecting suitable ingredients, and developing each product through a rigorous quality control process.
We aim to help everyone confidently express themselves and preserve memorable moments in their own unique way.
