{"id":26,"date":"2026-09-22T07:21:38","date_gmt":"2026-09-22T07:21:38","guid":{"rendered":"https:\/\/desoiparfum.com\/gioi-thieu\/"},"modified":"2026-10-06T04:45:19","modified_gmt":"2026-10-06T04:45:19","slug":"gioi-thieu","status":"publish","type":"page","link":"https:\/\/desoiparfum.com\/en\/gioi-thieu\/","title":{"rendered":"About Us"},"content":{"rendered":"
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About Us\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Brand Story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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De SOI is a Vietnamese perfume brand that embraces a modern approach to fragrance, meticulous quality, and pricing that is accessible to Vietnamese consumers.<\/p>

De SOI combines inspiration from the art of French perfumery with an understanding of Vietnamese lifestyles, climate, and usage needs to create fragrances that are easy to wear while still expressing a distinctive character. Each product is researched and refined together with an experienced R&D team.<\/p>

De SOI products are developed through a rigorous quality control process, from ingredient selection and formula testing to the completion of the finished product.<\/p>

De SOI was founded with the desire to create fragrances that fit modern life \u2014 sophisticated enough to leave an impression, easy enough to wear every day, and distinctive enough to become part of each person's personal style.<\/p>

De SOI does not chase short-lived trends. Instead, we choose to build trust through product quality, authenticity, and respect for our customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tDe SOI proactively develops and manufactures its products, creating a solid supply foundation for its distribution network.\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tDirectly Imported Perfumes from France\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tPerfumes imported directly from France are a distinctive advantage in De SOI's product portfolio and brand story.\n\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tExperienced R&D Team\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tOur research and development team creates fragrances with clear concepts and direction, making it easier for customers to find scents that suit them.\n\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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De SOI aims to become a Vietnamese fragrance brand with international-quality standards, trusted by customers who appreciate sophistication, individuality, and distinction.<\/p>

Beyond perfumes, De SOI aspires to develop into a fragrance ecosystem for both personal use and living spaces.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Mission\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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De SOI is committed to creating carefully researched fragrance products, selecting suitable ingredients, and developing each product through a rigorous quality control process.<\/p>

We aim to help everyone confidently express themselves and preserve memorable moments in their own unique way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Quality Comes First<\/div>
De SOI places product quality at the heart of every decision, from ingredient selection and formula development to the completion of the finished product.<\/div><\/div><\/div><\/div>
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Understanding Vietnamese Consumers<\/div>
Each product is developed based on an understanding of Vietnam's climate, lifestyle, usage habits, and the practical needs of Vietnamese consumers.<\/div><\/div><\/div><\/div>
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Respecting Individual Expression<\/div>
De SOI believes that everyone has their own personality and story. Fragrance does not impose a style; it helps each person express who they are.<\/div><\/div><\/div><\/div>
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Authenticity and Transparency<\/div>
De SOI is honest and transparent in every aspect of product information, upholds ethical business practices, and strives to build lasting trust with customers.<\/div><\/div><\/div><\/div>
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A Spirit of Innovation<\/div>
De SOI does not chase short-lived trends. Instead, we continuously research and refine our products to create fresh fragrance experiences that fit modern life.<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Gi\u1edbi thi\u1ec7u C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u De SOI l\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc hoa Vi\u1ec7t Nam theo \u0111u\u1ed5i tinh th\u1ea7n h\u01b0\u01a1ng th\u01a1m hi\u1ec7n \u0111\u1ea1i, ch\u1ea5t l\u01b0\u1ee3ng ch\u1ec9n chu v\u00e0 m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi Vi\u1ec7t. De SOI lu\u00f4n k\u1ebft h\u1ee3p c\u1ea3m h\u1ee9ng t\u1eeb ngh\u1ec7 thu\u1eadt n\u01b0\u1edbc hoa Ph\u00e1p c\u00f9ng s\u1ef1 am hi\u1ec3u v\u1ec1 phong c\u00e1ch,…<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-26","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/desoiparfum.com\/en\/wp-json\/wp\/v2\/pages\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desoiparfum.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/desoiparfum.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/desoiparfum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/desoiparfum.com\/en\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":87,"href":"https:\/\/desoiparfum.com\/en\/wp-json\/wp\/v2\/pages\/26\/revisions"}],"predecessor-version":[{"id":919,"href":"https:\/\/desoiparfum.com\/en\/wp-json\/wp\/v2\/pages\/26\/revisions\/919"}],"wp:attachment":[{"href":"https:\/\/desoiparfum.com\/en\/wp-json\/wp\/v2\/media?parent=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}